Get off your ruminating ass and just do it

Sometimes you don’t need a brilliant idea, or even be a first-mover, to start a successful business. You just need to get off your ruminating ass and just do it. This is a lesson especially applicable to those locked down by the golden handcuffs of a cushy job and a steady paycheck.

Jeffery To, April 28 2010, It doesn’t matter if a cat is black or white, so long as it catches mice.

Using Authority To Build Trust In Your Digital Experiences

Authority is about influencing behaviour through credibility. People are more likely to take action if the message comes from a credible and authoritative source. That’s why you’ll hear people name dropping and it’s also what drives retweets on Twitter.

How to use it

We all look to guidance and direction. Experiences should communicate confidence and assurance. In an uncertain or new space the presence of an authority figure will reassure people.

Demonstrate the knowledge and experience a business has in it’s area of expertise to build confidence and reassure people.  Consider demonstrating authority through showing social activity, people tend to follow the behaviour patterns of people like them.

Continue reading

Hillary’s Responsive



Hillary’s have led the way in window dressings for more than 40 years.  With a turnover of 150 Million and over 1000 advisors covering Great Britain they fit everything from blinds to carpets.  However, Hillary’s existing digital platform had been designed for a desktop market, with a half way house small screen solution in place.

My role

Lead User Experience Architect

Continue reading

The importance of empathy in user experience design


For me, the definition of great user experience is when people don’t have to think about an object, they just use it.

In order for us to design online experiences that can be used ‘without thought’, the insights that drive our design solutions need to be derived from understanding people and their experiences, behaviours, perceptions and needs.

Here, empathy is key.

The different types of empathy

Philosopher Roman Krznaric outlines two definitions of empathy: affective empathy and cognitive empathy.

Continue reading