Global Digital Strategy for Croda



Croda are the name behind the high performance ingredients and technologies in some of the biggest, most successful brands in the world: creating, making and selling speciality chemicals. The company have 3,600+ employees working across 18 manufacturing sites and in offices in over 30 countries.

My role

Lead User Experience Architect

The Brief

Work closely with internal stakeholders from across multiple global teams to create a strategy for the future of digital at Croda, exploring the digital offering from the the current consumer facing sites to internal systems. And then deliver it.

What we did

We delivered a digital strategy with recommendations and a roadmap for the future of digital at Croda. The work we carried out included:

  • Multiple workshops
  • Customer interviews
  • Stakeholder interviews
  • GA and HotJar reviews
  • Marketing audits
  • Competitor Analysis
  • Personas
  • Experience mapping
  • Site architecture
  • Sketching
  • HTML prototyping
*image credit - University of Michigan School of Natural Resources