What’s a User Story Map
When we start a project we can potentially be faced with 100’s of requirements. It can be difficult to grasp where to start.
To help with this Jeff Patton invented story mapping as a way to visualise user stories. The story maps help you reach a visual and prioritised product backlog.
Rather than writing a dull requirements document, story mapping is an engaging activity. It’s an opportunity for the team to come together to tell a story about a type of person doing something to reach a goal.
The story maps work best when you base them on user research. This way you know your requirements are grounded in reality.
UX writing is the act of writing copy for user interfaces. Using the right language is essential to creating great user experiences. It helps users achieve their goals and get to where they want to go.
To help keep your UX writing top notch, keep your writing:
UX Writing Checklist
The language you use should give the user context. Pay attention to the verb as action words tends to be the most powerful part of your sentence. For clarity try not to use jargon and technical terms that users will struggle to understand.
Inclusivity is as much a mindset as universal design, albeit with a broader goal. Inclusivity is the policy of including people who might otherwise be excluded or marginalized. This includes people with handicaps and learning disabilities, as well as diverse populations and minorities. For example, by designing for users with bad internet connectivity, we are being more inclusive of those who are unable to afford high speed internet connections.
Complete Beginner’s Guide to Universal Design, UX Booth, Editorial Team
As design professionals we often use personas in our design process. In my experience we rarely account for users with different abilities. Ability, both physical and mental, impacts our experiences. To remind us of this UX Booth use the term ‘Universal Design’.
“The interaction cost is the sum of efforts, mental and physical, that the users must deploy in interacting with a site in order to reach their goals”
RALUCA BUDIU,Â Nielsen Norman Group
I often refer to an article by Nielsen Norman Group (N/N Group) on interaction cost. According to N/N Group the ideal interaction cost is zero.
Zero interaction cost is the Holy Grail. When the information a user needs is right in front of them, that equals zero interaction cost. The required effort it zero.
To achieve this it is important to reduce the cognitive effort required from users. Yet zero interaction cost is rarely attainable. Most task need some level of cognitive effort. Whether clicking a link, scrolling down a page or scanning a page of text.
Sketching is an important tool in the UX design process. It takes you away from the screen and gives you the opportunity to design quickly and effectively.
Before you start
Before you start sketching it’s best to have developed a set of user stories based on your audience needs.
There are some different ways to do this but I like to create a user story map.
One you have a set of user stories you can decide on the pages you will need to achieve them. Now is the perfect time to create a sitemap.
Now you can start thinking about page layout and design. Sketching gives you the opportunity to design fast. To make the process smoother there are a few steps you can follow.
The first rule of finding out what people want: Don’t ask what people want.
― David Travis, The 7 deadly sins of user research
It is futile to do with more things that which can be done with fewer
William of Ockham, Summa Totius Logicae, i. 12
Don’t ignore edge cases, this is where your product breaks
Sara Wachter-Boettcher, Content for Kindness, NUX4
Sometimes you don’t need a brilliant idea, or even be a first-mover, to start a successful business. You just need to get off your ruminating ass and just do it. This is a lesson especially applicable to those locked down by the golden handcuffs of a cushy job and a steady paycheck.
Jeffery To, April 28 2010, It doesn’t matter if a cat is black or white, so long as it catches mice.
Authority is about influencing behaviour through credibility. People are more likely to take action if the message comes from a credible and authoritative source. That’s why you’ll hear people name dropping and it’s also what drives retweets on Twitter.
How to use it
We all look to guidance and direction. Experiences should communicate confidence and assurance. In an uncertain or new space the presence of an authority figure will reassure people.
Demonstrate the knowledge and experience a business has in it’s area of expertise to build confidence and reassure people. Consider demonstrating authority through showing social activity, people tend to follow the behaviour patterns of people like them.