Role:
Lead User Experience Architect
The brief:
Lead the UX on a project Code Computerlove carried out for CBBC & Cbeebies exploring the evolution of thier mobile and tablet offerings, investigating oportunities for both app and future responsive websites.
What we did:
Understanding the audience & stakeholder needs
First we ran a series of workshops with the key stakeholders from CBBC and CBeebies to establish the goals & KPI’s for the project. Once we had established the business needs we needed to understand the audience.
This was a first time designing for children for most memebers of the team. To help us understand more about childrens behaviour, we conducted extensive desk research. We also carried out ethnographic research at our offices where we observed children aged between 3 and 12 naturally interacting with a range of different devices.
Ideation facilitation
With such a breadth of experience among the stakeholders at CBBC and CBeebies it was of vital importance to keep them involved throughout the project. As lead UX I faciliated two all day multi-disciplinary ideation sessions bringing together team members from both Code Computerlove and BBC.
The teams worked through out the day to create ideal future scenarios, user jouneys as well as prioritised content. The posts it’s were out in full force!
It’s always nice to get some nice feedback from workshop atendees!
Concept exploration
The workshops gave us exactly what we needed. At this stage we had agreed the user journeys through the sites, prioritised content requirements and a had the future vision from the CBBC and CBeebies staff.
The next stage of the project was to work directly with the design team to skamp out design ideas reflecting our thinking so far.
Concept Visualisation
Once the user experience and design teams had agreed the initial concepts, the design team with guidance from UX created a full set of visuals demonstrating how both CBeebies and CBBC could approach a responsive future.
Please note BBC have asked us to keep this stage of the work confidential.
Interactive prototyping
Once we had design visuals signed off by the BBC we worked to create fully funcioning interactive prototypes to take through to user testing using Axure. The BBC team then took these through to lab testing with brilliant feedback, the result of which is a large chunk of the conceot work now being implimented across the CBBC & CBeebies sites.
Results from testing
Once BBC were happy with the prototypes they took them to an external agency for testing. Here are some of results:
“This ‘next game’ link was well-placed on the screen, and aided the typical navigation of children (onto another game, almost at random)“
“The ‘More’ buttons at the bottom of long lists of games and shows worked well. This again reflects younger participants’ willingness to scroll through a lot of content“
“This error page was laid out in the right order to match both adult and child needs. CBeebies children went straight to one of the other suggested games. They didn’t try again, or try to find out why it wasn’t working.”
“When they needed it, they noticed the A – Z, and it worked well. They appeared to be able to scroll down the page to find the specific content they wanted.“
Find out more
Want to know more about my work, my design process or just want a general chat?. Please get in touch with me by phone on +44(0)7986 513187 or email me.
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