Carnect – Mobile First Car Hire

Carnect mobile car hire

Client

Carnect are a B2B organisation, focused on providing tailor-made product and technology solutions that help clients grow their car rental business. They provide customisable white label car hire systems to some of the largest travel operators in Europe including Thompsons, Thomas Cook and many other leading brands.

My role

Lead User Experience Architect @ Code Computerlove (Full Time)

Carnect Tablet Car Hire

The Brief

  • Working closely with the client create a conversion focussed, mobile first white label car hire system with multi-lingual capability that encourages up sell and added value purchases throughout the journey

What we did

sketching

  • Client workshops
  • GA and HotJar review
  • Heuristic site review
  • Persuasion strategy
  • Persona creation
  • Experience mapping
  • Sketching
  • HTML prototyping
  • Iterative user testing